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Bollywood publicist reveals PR tricks to select students of event management


In a captivating and enlightening session, renowned Bollywood PR guru Dale Bhagwagar shared his wealth of knowledge with a group of event management students at the Mumbai branch of India's leading media school 'Media Skills - New York Academy'.

The session, lasting over two hours, delved into the intricacies of handling celebrity events and navigating media interactions effectively. Dale shed light on the significance of upholding ethical standards in the news media and emphasized the importance of maintaining a moral compass while executing events to uphold societal values.

During his engaging discourse, Dale elucidated his unique approach to media ethics, emphasizing the importance of setting personal boundaries based on conscience rather than adhering to established formats. He highlighted the delicate balance between meeting the media's demand for sensational content while upholding ethical standards, a principle he referred to as his "balancing act" in the field of PR.

The students were captivated by Dale's insights and expressed their eagerness for continued guidance in their burgeoning careers. In a rare gesture, Dale extended his support by sharing his contact information with the students, encouraging them to reach out for advice and guidance as they embark on their professional journeys.

Dale Bhagwagar is a prominent figure in the Indian entertainment industry, known for his expertise in public relations and crisis management. With over three decades of experience in the news media, he leads the  entertainment PR agency  Dale Bhagwagar Media Group. He is known as the 'Father of Bollywood PR' for having started India's first entertainment PR agency in the nineties and bringing organization and structure to public relations in showbiz.

Dale has been a key figure in shaping the images of numerous Bollywood personalities like Hrithik Roshan, Shilpa Shetty and Priyanka Chopra, as well as handling media for films like the Shah Rukh Khan-starrer Don and the Farhan Akhtar-starrer Rock On.


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