Mumbai: ZEE5 India’s largest home-grown video streaming platform, introduced a critical social awareness campaign, #LetRashmiRun, ahead of the release of 'Rashmi Rocket'. Surpassing 20 million views and support, the campaign delivers a simple but strong message of stopping gender testing for female athletes in India. Following a 360-degree approach, #LetRashmiRun launched immersive and engaging initiatives like bringing Hima Das’ story to the forefront, the popular Ghani Hookstep Challenge, and strong influencer collaborations with prominent entities such as Mandira Bedi, Kritika Khurana, Sushant Divgikr, Harmanpreet Kaur, RJ Malishka, Faye D’Souza, Sania Mirza, Sonali Swami, Garima Avtar, who are all coming out with their vocal support against gender testing. The high impact campaign also witnessed the successful on-ground ‘Run with Rashmi’ drive that saw 200+ Mumbaikars run on Carter Road to support the cause. Commenting on the success of the mark...